multi-service styling firm


Daniela sitting on stool smiling.

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Style with confidence

Daniela F. Style is a multi-service styling firm that goes beyond trends; it aims to discover and refine your personal style. Among the services we offer are wardrobe/closet editing, personal shopping, event styling, and virtual styling. Styling is more than just following fashion and trends; it's about feeling self-assured in your attire, no matter the occasion. Let your clothes be the vessel that helps express the truest version of yourself.

our services

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  • Duration: Sessions will last between 1-4 hours depending on closet size but this will be adjusted after the consultation.

    What’s included: During our session I will review the entirety of your clothes, accessories and footwear. Separate and organize the items we are keeping, storing, consigning and donating. Create a capsule for your current lifestyle, style needs, based on your own clothes. Together we will review the selection, discuss style direction and see what the next steps will be taken.

    A curated list of (shopping) items that will complement your closet will be created and sent to you.

    Investment: Starting at $325.00.

    The investment will depend on your commitment and needs. We can discuss your budget and goal during our complimentary session.

    How to book: Fill out the contact form

    FAQ

  • Duration: This session can be scheduled for as long as you need/ want but I recommend a minimum of two hours.

    Benefits: No need to pre book with a store or worry about sizing, fitting rooms or privacy. I will schedule and have everything ready for you. Store location and hours will be discussed during our complimentary consultation.

    What’s included: A private shopping session with me, where you will have expert opinion on colours, sizes and styles that best work for you. Returning and altering will be included if needed.

    Investment: Starting at $150.00

    Depending on the amount of time we book you will be invoiced for my time only. The items purchased will be paid by you at the time of checkout.

    How to book: Fill out the contact form

    FAQ

  • This can be done virtually or in person.

    Duration: Depending on the event this service will be a minimum of two session after the consultation.

    Benefits: Let an expert help you find that perfect dress, outfit for any special occasion. No hassle, no looking at endless online stores or shopping for hours on end.

    What’s included: The first session will be a fitting and selection.

    The second session we finalize fit, add accessories and I will recommend hair and makeup that will complement your clothing.

    Investment: Starting at $150.00.

    A custom price will be quoted after our consultation.

    How to book: Fill out the contact form

    FAQ

Meet your stylist

Daniela styling a client by draping a trench coat over their shoulders.

 Daniela F. (Figueroa) Style was created through a collection of experiences in the fashion industry. Working with high end and commercial brands for over two decades she has have gained major experience in personal and editorial styling. She has dedicated her entire career to fashion and all aspects of it, from styling to buying and everything in between.

    • Save time - Daniela can do all the “not so fun” stuff of sourcing clothing, and returning.

    • You will learn skills that you can take with you into life, as your style journey evolves.

    • Budget friendly - We work within your budget, which prevent impulse buying and overspending.

    • Confidence - When you feel good in what you wear, that confidence is exuded and comes across to others in a positive manner, whether it's in a professional setting or socially. Clothing has the power to empower.

    • Are you starting something new? A new job? Are you a new parent?

    • Are you entering a transitional time in your life? You may have moved, seperated, changed careers etc.

    • Are you lacking confidence? Do you feel like you’re in a style rut?

    • Are you ready to explore your personal style?

    • Do you lack inspiration and don’t feel inspired when you look at your wardrobe?

    • Do you feel overwhelmed by your closet and don’t know where to start?

    • Dress my husband.

    • Proper sizing

    • Shopping delivery and/or returns.

    • Vacation packing

    Visit the services page to learn more.

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  • It was a dream of mine to work with a stylist, but I was always nervous and self conscious. It wasn’t until I met Daniela that I felt comfortable and at ease. Her service of Closet Editing was extremely helpful. During the initial consultation Daniela made me feel comfortable to share my challenges when it came to sizing, what I wanted out of this service, and my budget. I am so pleased to have a well organized and simplified wardrobe that works for my current lifestyle. I couldn't recommend her more!

    Rosa Rojas - Skin Specialist

  • I hired Daniela for a closet makeover. She spent the entire day revamping my closet, and it was a worthwhile investment. We organized it into sections for immediate wear, going-out outfits, next month's choices, and items to donate. Daniela also provided great accessory and makeup/beauty suggestions tailored to my style and lifestyle. Additionally, she took my higher-value items to a consignment shop, so I can recoup some of the expenses. I wouldn't have done this on my own, and I'm happy to pay for this service. I now genuinely enjoy stepping into my closet, and I look forward to dressing up. I feel so much better when I walk out the door.

    Kelty Pelechytik - Jewelry Designer

  • I have known Daniela for a long time and this was the first time working with her and I was so happy with all the work and amazing care she took of me and my project. We worked on a founders photoshoot, and she was so professional and helped me Creative Direct the shot when I wasn’t sure what to do. She made the entire day fun and easy to do, the clothes she styled me on where exactly what we had discussed with amazing additions. End result was magical, will definitely use her again.

    Krysta Toronchuk